Promotional video:
This project explored how Spotify could expand its existing platform by introducing a social feature that encourages deeper connection between users through music discovery. The concept centers around a posting feature where users share moments, moods, or activities through personalized prompts — such as “about to cook and looking for some slow tunes.” To make each post feel more personal and authentic, users pair their prompts with a real-time photo capturing the moment. Friends can then engage with these posts by sharing song recommendations, creating a more collaborative way to discover music while strengthening the social connections already built around shared listening experiences.